Interview with “Verband der Diplom Biersommeliers” Can you briefly introduce your company and elaborate on how beer sommeliers can benefit from your products/services? By conveying stories and emotions from the beer industry, Beer I am® wants to inspire as many beer lovers as possible. Continuous development and the exchange of information play a major role here. For this reason, we have developed a podcast as Beer I am®, with guests such as Jef Versele from the Belgian brewery Van Steenberge, or David Krings from the Fat Fat Beer Horse brewery from China, as well as many other inspiring […]
THE FAT FAT BEER HORSE The past 7 years or so the 43-year-old German product designer designs great beers. He somewhat randomly wrote his master’s thesis in Xiamen, with the School of Arts at Xiamen University. Not long after graduating in 2011 David returns to Xiamen to work as a designer at Studio Ma Wen and starts a brewery in 2013. “I learned that you either take an existing design and make it better or you just start from scretch and reinvent something. For me it was always working out of a certain material, trying to go as far […]
Beer I am – About Hamburg & Beer Hamburg used to be the centre of beer production between the 13th and 17th centuries. Even before the industrialization of beer production, there were over 500 breweries producing high quality beer on a large scale. Also, being part of the Hanseatic league meant successful exports to near and far stretches of the land and sea. The beer trade determined the development and vast fortunes of the city. Hamburg made a significant contribution to the success of the brewing industry in Northern Germany from the Middle Ages up to and including the 16th century, […]
Euan Mcleish MD Bernstein Beer I am Podcast #10- Euan Mcleish MD Bernstein “Chinese beer market is premiumizing incredibly fast” says Euan McLeish Managing Director Bernstein talking about the Chinese beer market The Chinese beer market is just under 400m HL and has been stagnating to declining since 2014. The last couple of years there is a trend towards more premium offerings and it is developing incredibly fast. The premium market is about 10% of the overall market and for the time being still dominated by Budweiser followed by Tsingtao and Snow. Overall, the Chinese market is 50/50 on-trade/off-trade, whereby […]
Willem van Herreweghen and Andries de Groen met in university. Their friendship lasted now for many years and helped each other in difficult times. The love for beer and brewing gave them the opportunity to improve their Know How and to develop the recipes. What is the best food to pair our beer with? How did Willem and Andries met? What will the beer taste like? This Q&A will answer those questions.
Previous Next Brewing process 7th of december 2020: We brewed our first craft beer in the Eanske Brewery in Enschede. The day was filled with new experiences, a new podcast, behind the scenes and famous brewers. This video is a summary of the whole process. Starting with the malting and finishing with tasting the end product of the day. The next step in this process will be the barrel filling. Fingers crossed that we can share this step with you! Facebook Instagram Youtube
https://beeriam.com/wp-content/uploads/2020/12/Timelaps_Podcast_set_up.mp4 Behind the scenes of the last podcast produced this year in Enschede. December 2020: We not only started our new project for beer I am, we also continued with the Podcast series. To give you a feeling how we are working, we want to show you the whole process of our brand. Beginning with the set up and continuing with the Podcast. Have you already listened to the latest Beer I am show? Just click on the spotify button below and you will dircectly get the 8th episode. Do not miss anything follow us on: Facebook Instagram Youtube