Q&A BEER I AM

Willem van Herreweghen and Andries de Groen met in university. Their friendship lasted now for many years and they helped each other in difficult times. The love for beer and brewing gave them the opportunity to improve their know how and to develop the recipes. What will the beer taste like? What is the best […]

ÜBERQUELL X BEER I AM #TASTING

Beer I am #tasting enters the first round! Beer sommelier Brian Schlede presents the Original Helles of the Überquell Brewery at the Landungsbrücken in St. Pauli Hamburg. Let us take you on a short and crisp Craft Beer Tasting. You can expect a classification of this beer style, a description of the characteristics and finally Brian will […]

SIGHTSEEING DAY – ALSTER

What better way to start the weekend than to sit by the Alster with your favourite drink and wind down for the evening. The glitter of the water has a calming effect, believe us. If you want it to be more active, there is a lot to do on the water as well. You could […]

SIGHTSEEING DAY – ELBPHILHARMONIE

Another beautiful checkpoint in Hamburg, not a secret, but definitely a great view you don’t want to miss out. It’s even better with a fresh beer. You could go up to the plaza for free and enjoy the view all over the port. Have a good start into a sunny weekend! 

SIGHTSEEING DAY – “STADTHÖFE”

Today it´s all about the Gose! The first 100 bottles will be available this evening The Baby Goat.First come first serve, but if you didn´t get one, then there is another possibility. During September we will sleeve more bottles and sell them in our online shop. The sightseeing place today is the “Stadthöfe” it´s close to […]

SIGHTSEEING DAY – SPEICHERSTADT

Influenced by Barbarossa! For the sightseeing Tour today we can definitely recommend the Speicherstadt in Hamburg.Now you might know, why we choose this name for our beer. The red bearded emperor on top of the Brooksbridge in Hamburg was our inspiration.Thanks and cheers to the man who gave (or maybe not) Hamburg the permission for […]

SIGHTSEEING TOUR WITH BARBAROSSA

Today we are starting our Sightseeing Tour through Hamburg! We want to tell you more about our idea of Barbarossa I am and the city of Hamburg. We want to show you a classic spot directly at the Jungfernstieg with this beautiful view, where you can see the town hall. We chose this picture, because […]

BEER I AM #TASTING

The project “Beer I am #tasting” was created in March 2021 together with the experienced Hamburg beer sommelier Brian Schlede. The 11 short videos, in which very different and unusual types of beer from Hamburg are presented, are intended to help people get to know the beer presented and the different beer styles better and […]

BLOG POST: BARBAROSSA I AM

Die Idee für „Barbarossa I am“ entstand aus dem Podcast Beer I am®. Nach vielen Recherchen und Gesprächen darüber, wofür die Marke stehen soll und wie die Leidenschaft für Hamburg und seine Handelskultur ausdrückt werden kann, entschieden wir uns, das Bier nach Kaiser Friedrich I. (Barbarossa) (*1122- 1190) zu benennen. Im Mittelalter war Hamburg eine […]

WHO WE ARE

Beer I am kicked off as an idea from entrepreneur Andries de Groen. He started his podcast with people from the beer industry who have interesting stories to tell. With this podcast he wants to inspire people and show them the passion of brewing beer. Beer is not just beer. When we think about German […]

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