Episode Nr. 4 Jef Versele - van Steenberge brewery

Andries de Groen Introduction

Jef Versele, the 6th generation owner of van Steenberge brewery talks about taking over the business and investing in quality to sustain in the market for quality belgium beers.

The company was founded in 1784 as “de Peer” and it`s flagship brands are Augustijn, Piraat and the Gulden Draak. Jef talks about everything that inspires him, the difficulty in the Corona phase and the importance of family. A great story of an entrepreneur in the beer industry.