BEER I AM Podcast Nr. 10 Euan McLeish / MD Bernstein

Andries de Groen Introduction

“Chinese beer market is preimmunizing incredibly fast” says Euan McLeish Managing Director Bernstein

Talking about the Chinese beer market 

The Chinese beer market is just under 400m HL and as been stagnating to declining since 2014. The last couple of years there is a trend towards more premium offerings and it is developing incredibly fast.

Food delivery apps & online marketing

“If you know what people are eating through a food delivery app, you can than also put very interesting beverage offerings in front of them”

We close out our discussion talking about the forecasts of Willem van Waesberghe from Heineken and Jaap Rommelaar of Zoomagri.
#beer #craftbeer #beerindustry #beermarkets